Evaluation from our pitch: We decided to keep our ideas the same as the pitch worked well and we had a great response from our peers. The demographic of our class is the demographic our video is aimed at, therefore we feel that the video encodes the conventions that are successful to the genre. The mise-en-scene that we decided to use in our video demonstrated to be extremely fitting for the genre and therefore proved successful in the pitch. The urban feel of the locations, juxtaposed with imagery of epping forest means that the video has a contemporary diverse atmosphere. This hopefully is trying to construct the diverse image that Jhus tries to convey in his videos. Jhus does embed some of the stereotypical gender roles which overtly sexualises women, this is something we have chosen to subverse as the video can be successful without such conventions.
The case studies has definitely enabled me to ensure that the video is planned and produced using all the essential elements of this genre. I think we have tried to be original, yet still successfully appeal to the niche demographic.
How will we improve our idea?: To make our video differ from the traditional J hus hip-hop video, we are planning on using smoke flares in some of our shots, this will have a great effect as it goes along with the lyrics and overall sound of the song.
Evaluation from our pitch:
ReplyDeleteWe decided to keep our ideas the same as the pitch worked well and we had a great response from our peers. The demographic of our class is the demographic our video is aimed at, therefore we feel that the video encodes the conventions that are successful to the genre. The mise-en-scene that we decided to use in our video demonstrated to be extremely fitting for the genre and therefore proved successful in the pitch. The urban feel of the locations, juxtaposed with imagery of epping forest means that the video has a contemporary diverse atmosphere. This hopefully is trying to construct the diverse image that Jhus tries to convey in his videos. Jhus does embed some of the stereotypical gender roles which overtly sexualises women, this is something we have chosen to subverse as the video can be successful without such conventions.
The case studies has definitely enabled me to ensure that the video is planned and produced using all the essential elements of this genre. I think we have tried to be original, yet still successfully appeal to the niche demographic.
How will we improve our idea?:
To make our video differ from the traditional J hus hip-hop video, we are planning on using smoke flares in some of our shots, this will have a great effect as it goes along with the lyrics and overall sound of the song.